Insights and Data on Betting Trends for Euro 2024
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors place wagers on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, with parlays rounding out the top three at 35%.
Regarding the events on which bets are placed, 57% of wagers are made on Champions League and European tournaments. Additionally, 54% of bets are placed on national league season games, while 48% are directed towards national tournaments or friendlies. Finally, 46% of bets focus on national cup games.
Euro 2024 Betting Trends
The excitement around Euro 2024 is palpable, with 84% of bettors planning to place bets on the tournament, even if their national team is not participating. Live betting during games is especially popular, attracting the interest of 83% of bettors.
The key factors influencing a bet are diverse. Player performance is critical, cited by 52% of respondents as the main influence. Expert analysis and betting promotions are equally important, each impacting 47% of bettors significantly.
Marketing Challenges
Despite the positive aspects of engagement, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully to avoid losing customers.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. By understanding the preferences and behaviors of bettors, operators can refine their strategies to better serve their clientele.
“The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value,” noted an Optimove representative. “Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players.”
In conclusion, the insights provided by Optimove offer a valuable roadmap for sportsbook operators looking to capitalize on the upcoming Euro 2024. By paying attention to bettor behavior, preferences, and key influencing factors, operators can craft targeted and effective communication strategies that not only engage their audience but also foster long-term loyalty.