The Los Angeles Kings have unveiled a new logo inspired by the iconic 1990s Gretzky era, aiming to bridge the past and present of this historic franchise. Wayne Gretzky's tenure with the Kings was a transformative period for the team, influencing its branding direction and leaving an indelible mark on the organization. The updated emblem revives the celebrated "Chevron" design prominently featured during Gretzky's time, connecting historic moments with future ambitions.
A Nod to Tradition and Evolution
The new logo prominently features "Los Angeles" at the top and incorporates an updated version of the original 1967 crown. This combination of elements encapsulates the franchise’s rich history and continuous evolution. The redesigned emblem is a modern reimagining of early 90s jerseys worn during one of the most memorable periods in Kings' history. This change replaces the logo that was unveiled in 2008, signifying a fresh start while paying homage to the past.
Two Years in the Making
The redesign has been in the works for two years, a testament to the team's commitment to getting it just right. The project aimed to honor the past while resonating with today's audiences. Luc Robitaille, the Kings' president, emphasized the extensive effort and collaboration involved in the creation of the new logo. The design process included feedback from both past and current players, ensuring that the final product was both respectful of tradition and cutting-edge in design.
Team Pride and Collaboration
Luc Robitaille stated, "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles." He also noted, "This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future." Kelly Cheeseman, the team's COO, echoed these sentiments, highlighting the pride felt throughout the organization from ownership to the players.
Cheeseman remarked, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
Fan Engagement and Availability
The new logo will be available for purchase starting Friday, June 21, at the Crypto.com Arena’s Team LA Store. This launch event is expected to draw significant attention from fans eager to embrace this new chapter in Kings' history. The fusion of classic and modern elements is designed to resonate deeply with the fan base, offering a sense of continuity while also looking forward to future possibilities.
Overall, the redesigned logo serves as a bridge between the rich history of the Los Angeles Kings and their ambitions for the future. By integrating iconic elements from the past with modern design trends, the Kings have created a new emblem that honors their legacy while pointing towards new horizons. This careful balance aims to engage both long-time fans and new supporters, reinforcing the team's deep connection to its storied past and exciting future.