In a significant development for sports fans and the broadcasting industry, Comcast and Diamond Sports Group have reached a new carriage deal, putting an end to the prolonged blackout of Bally Sports channels for Comcast customers. This marks the conclusion of a months-long disruption and ensures that fans will be able to watch their favorite local teams starting in early August.
Diamond Sports Group, which has been navigating bankruptcy proceedings under Chapter 11 for the past 16 months, owns 15 regional sports networks under the Bally Sports banner. The channels went off the air at the beginning of May, leaving countless fans in the dark. However, with the new agreement with Comcast, the third-largest distributor, Diamond Sports Group can now provide uninterrupted regional sports coverage once again.
A Return to Local Sports
Xfinity customers, particularly those subscribed to the "Ultimate TV" package, stand to benefit significantly from this new carriage deal. They will now have access to live, local broadcasts of MLB, NBA, and NHL games. This is particularly critical in strong Comcast markets such as Atlanta, Minnesota, Detroit, Kansas City, Tampa Bay, and Miami, where regional sports play a vital role in community engagement and local culture.
In addition to the live broadcasts, Bally Sports' streaming app offers an in-market viewing option for fans of the Miami Marlins, Tampa Bay Rays, Kansas City Royals, and Detroit Tigers. However, fans of the Atlanta Braves and Minnesota Twins will need to rely on the traditional broadcast channels for their local game coverage.
A Strategic Move in Restructuring Efforts
David Preschlack, CEO of Diamond Sports Group, emphasized the importance of this new agreement in the context of the company's ongoing restructuring efforts. "Entering a new carriage agreement with Comcast, our third-largest distributor, is a critical step forward in our restructuring efforts, and we are pleased that fans will again be able to access broadcasts of their local teams through Xfinity," Preschlack stated.
Preschlack also highlighted the company's future objectives, noting, "With certainty on our distribution, we are focused on finalizing an agreement with the NHL and resolving our ongoing negotiations with the NBA." With the basketball and hockey seasons approaching, the pressure is on to finalize these agreements and subsequently present a reorganization plan to the court.
Diamond Sports Group is clearly committed to rebuilding its relationship with fans and partners. The company currently holds linear rights to 12 Major League Baseball teams and remains focused on securing similar arrangements with other major sports leagues. This proactive approach is essential as the company aims to complete its restructuring process successfully.
Upgrade Options for Fans
Xfinity customers interested in accessing the Bally Sports channels should note that they have until August 30 to upgrade to the "Ultimate TV" package. The package offers a three-month trial period at no additional cost, providing a window for fans to enjoy their favorite sports content. After the trial period, the package will cost an additional $20 per month.
This strategic pricing and trial period are designed to attract new subscribers and ensure a seamless transition for existing customers looking to upgrade. It also underscores Comcast's commitment to enhancing the viewing experience for its customers, particularly those passionate about local sports.
As Diamond Sports Group continues its efforts to secure agreements with the NHL and NBA, fans can look forward to a more stable and reliable sports broadcasting experience. The new carriage deal with Comcast is a significant step in this direction, providing much-needed relief and excitement for sports enthusiasts across several major markets.